LiveNation.Asia is back and this time they are bringing Simply Red to Hong Kong for his farewell concert. The concert will be held at the Hong Kong Convention and Exhibition Center on the 22nd of September and tickets can be bought from hkticketing.com. LiveNation has done this on a number of occasions, they specialize in bringing bands and famous singers to countries all over the world. When they bring them to the Asian market, they use the domain name livenation.asia. That is the benefit of having a good portfolio of names for your company, when you have events all over the world, you can be more specific with your marketing message and target the people better as well. Specialized division of labor can be practised, people can be brought in for different regions, they become experts and it helps the company on the whole.
