During the past few ICANN meetings and APRICOT, DotAsia has taken the initiative to bring the whole Asian community together. Community.Asia aspires to develop to become a shared space for commercial as well as non-commercial initiatives that promote Internet development in Asia, such as the coordination on physical pavilions and web presence at Internet related conferences and events worldwide. The members are able to display their brochures in the booth and also have some time to communicate with the public and articulate their point and message. We are going to be present in the coming ICANN meeting in Prague and Toronto and there are plans to be present also in CommunicAsia event in Singapore and also IGF meeting.
Recently in .Asia in Action Category
Twinki is an IT company providing custom software and internet based solutions. Having locations in Hong Kong and Taiwan, they have decided to use the .Asia name for their business and their website is really well done. When they do decide to expand and move into other Asian countries in the future, they can keep the same website and do the same branding as well which lowers cost and improves efficiency. Also Twinkie is a very popular sweet snack in the United States and they can leverage on that to get more business here in Asia. They have a short and easy to remember domain name too which makes it awesome for billboard and other forms of advertisement. People could easily recommend the business to others through the domain name since it is easy to remember. Best part is they are located couple of meters away from the DotAsia Organisation office too! Brilliant!
Heard of the amazing race? Well CityDash was something similar and it took place in Hong Kong on the 13th of November for the whole day. Participants had to go to several checkpoints all over Hong Kong and be ahead in the race and they stood the chance to win many attractive prizes at the end of the race. They were able to kill 2 birds with one stone, going to the best places around the city, meeting celebrities along the way and also enjoy a great Sunday out with their friends and loved ones. The weather did not disappoint too and there was not much trouble for every participant to reach their checkpoints. Using the ".Asia" domain name gives a chance for this competition to move to other regions in Asia without doing much to change the domain name. Also in the future, there is also a chance that it might become an Asian wide competition resulting in more attention, more prize money perhaps and more exposure. Great usage of the domain name and a great idea too.
Julia Washbourne launched the brand BAMBOA in 2008 through her fascination with bamboo, she started this company which started to make all kinds of products using this material so less of it goes to waste. Located in Hong Kong, it started using the ".Asia" domain name and their products can be seen in some shops around Hong Kong too with the domain name which is great exposure for this company. The beauty of using this domain name allows them to expand to different places around Asia without changing their website or online presence. Currently, you are not able to buy items online but there is the potential for that too. Also the name is easy to remember when people talk about it, see it in a shop or even on billboards later. A great example of a small business idea, looking to be aggressive and set its sights higher to expand in the whole Asian region for a good cause.
Wildfire is a social marketing company that organizes word-of-mouth into a scalable and efficient media channel for brands in China and the Asia-Pacific region. They have looked at the current trend and seen social marketing is the popular method now to reach out and have set up their business around that. The website is very well done and they have good case studies showing how they have helped out certain clients. The nature of their business also allows for this since they are able to help clients all around the Asian region. This example also shows another factor of confusion. Many people would think this would be the main website for Wildfire restaurant which is all around Asia but actually it is not. This is the confusion which can be avoided by registering domain names in different extensions because if you are not going to use it, at least you can prevent others from using it. Hats off to this company for coming up with a great business idea and a great website for it too.