Heard of the amazing race? Well CityDash was something similar and it took place in Hong Kong on the 13th of November for the whole day. Participants had to go to several checkpoints all over Hong Kong and be ahead in the race and they stood the chance to win many attractive prizes at the end of the race. They were able to kill 2 birds with one stone, going to the best places around the city, meeting celebrities along the way and also enjoy a great Sunday out with their friends and loved ones. The weather did not disappoint too and there was not much trouble for every participant to reach their checkpoints. Using the ".Asia" domain name gives a chance for this competition to move to other regions in Asia without doing much to change the domain name. Also in the future, there is also a chance that it might become an Asian wide competition resulting in more attention, more prize money perhaps and more exposure. Great usage of the domain name and a great idea too.Recently in .Asia in Action Category
Heard of the amazing race? Well CityDash was something similar and it took place in Hong Kong on the 13th of November for the whole day. Participants had to go to several checkpoints all over Hong Kong and be ahead in the race and they stood the chance to win many attractive prizes at the end of the race. They were able to kill 2 birds with one stone, going to the best places around the city, meeting celebrities along the way and also enjoy a great Sunday out with their friends and loved ones. The weather did not disappoint too and there was not much trouble for every participant to reach their checkpoints. Using the ".Asia" domain name gives a chance for this competition to move to other regions in Asia without doing much to change the domain name. Also in the future, there is also a chance that it might become an Asian wide competition resulting in more attention, more prize money perhaps and more exposure. Great usage of the domain name and a great idea too.
Julia Washbourne launched the brand BAMBOA in 2008 through her fascination with bamboo, she started this company which started to make all kinds of products using this material so less of it goes to waste. Located in Hong Kong, it started using the ".Asia" domain name and their products can be seen in some shops around Hong Kong too with the domain name which is great exposure for this company. The beauty of using this domain name allows them to expand to different places around Asia without changing their website or online presence. Currently, you are not able to buy items online but there is the potential for that too. Also the name is easy to remember when people talk about it, see it in a shop or even on billboards later. A great example of a small business idea, looking to be aggressive and set its sights higher to expand in the whole Asian region for a good cause.
Wildfire is a social marketing company that organizes word-of-mouth into a scalable and efficient media channel for brands in China and the Asia-Pacific region. They have looked at the current trend and seen social marketing is the popular method now to reach out and have set up their business around that. The website is very well done and they have good case studies showing how they have helped out certain clients. The nature of their business also allows for this since they are able to help clients all around the Asian region. This example also shows another factor of confusion. Many people would think this would be the main website for Wildfire restaurant which is all around Asia but actually it is not. This is the confusion which can be avoided by registering domain names in different extensions because if you are not going to use it, at least you can prevent others from using it. Hats off to this company for coming up with a great business idea and a great website for it too.
Anime Festival Asia (AFA) is a a highly successful regional festival that draws close to one hundred thousand visitors. AFA allows local and regional anime and Japanese pop-culture fans the chance to see the latest and most popular happenings around the industry. The festival includes open discussion sessions with top character designers and behind-the-scene industry experts throughout.
In 2011 Anime Festival Asia switched their domain name to use .asia. The new domain name, "www.animefestival.asia" has dual usefulness. It encompasses the entire festival brand AND has SEO advantages. As the gTLD .Asia has natural search word value, the website will show up #1 in Search Engine results when generically typing "anime festival asia" (Anime Festival in Asia). In previous years, the festival used a .com domain and had switched their domain annually to reflect the year (afa08.com, afa09.com, etc). It's clear which domain strategy makes more sense and is much more effective.
In 2011 Anime Festival Asia switched their domain name to use .asia. The new domain name, "www.animefestival.asia" has dual usefulness. It encompasses the entire festival brand AND has SEO advantages. As the gTLD .Asia has natural search word value, the website will show up #1 in Search Engine results when generically typing "anime festival asia" (Anime Festival in Asia). In previous years, the festival used a .com domain and had switched their domain annually to reflect the year (afa08.com, afa09.com, etc). It's clear which domain strategy makes more sense and is much more effective.
CanalAVIST is a platform for learning for the people and it is done online. It looks at the whole ASEAN region and uses different platforms to deliver lectures to the ASEAN region and others around the world too. Their main objective is to provide rapid dissemination and sustainable sharing of knowledge, information, data and skills in the context of ASEAN countries for life long e-learning and channels of event. CanalAVIST will rely on existing country research and education network facility to deliver lectures over TEIN3 + APAN to respective member countries. In a region where now education is slowly moving online, it is a great idea to reach out to a great number of people. As mentioned, there are so many lectures and talks all over the region but rarely does everyone have the ability to join these seminars but now when they are bring done online, not only can they reach out to a great number of people, the cost involved is relatively lower too.