Walking along the streets of Kuala Lumpur, I came across this restaurant which was using the ".Asia" domain name space. It is actually a pub/restaurant located near the Sunway Lagoon which is a theme park in Malaysia. Them using the domain name makes perfect sense since they have branches in Singapore and also in China. When entering their site, you have the choice to enter the different regional sites and see the offerings and special events going on there. They were able to get a good domain name which gives them excellent SEO rankings and it is easy to promote and remember. Using the domain name on their entrance, lets more people remember it and go back and share it on their social networking sites and also with their friends. It is becoming a trend now for eateries to go online so people can look at their menus, special events and make reservations too. A great domain name and a great bar too I must say.
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Heard of the amazing race? Well CityDash was something similar and it took place in Hong Kong on the 13th of November for the whole day. Participants had to go to several checkpoints all over Hong Kong and be ahead in the race and they stood the chance to win many attractive prizes at the end of the race. They were able to kill 2 birds with one stone, going to the best places around the city, meeting celebrities along the way and also enjoy a great Sunday out with their friends and loved ones. The weather did not disappoint too and there was not much trouble for every participant to reach their checkpoints. Using the ".Asia" domain name gives a chance for this competition to move to other regions in Asia without doing much to change the domain name. Also in the future, there is also a chance that it might become an Asian wide competition resulting in more attention, more prize money perhaps and more exposure. Great usage of the domain name and a great idea too.
Julia Washbourne launched the brand BAMBOA in 2008 through her fascination with bamboo, she started this company which started to make all kinds of products using this material so less of it goes to waste. Located in Hong Kong, it started using the ".Asia" domain name and their products can be seen in some shops around Hong Kong too with the domain name which is great exposure for this company. The beauty of using this domain name allows them to expand to different places around Asia without changing their website or online presence. Currently, you are not able to buy items online but there is the potential for that too. Also the name is easy to remember when people talk about it, see it in a shop or even on billboards later. A great example of a small business idea, looking to be aggressive and set its sights higher to expand in the whole Asian region for a good cause.

Wildfire is a social marketing company that organizes word-of-mouth into a scalable and efficient media channel for brands in China and the Asia-Pacific region. They have looked at the current trend and seen social marketing is the popular method now to reach out and have set up their business around that. The website is very well done and they have good case studies showing how they have helped out certain clients. The nature of their business also allows for this since they are able to help clients all around the Asian region. This example also shows another factor of confusion. Many people would think this would be the main website for Wildfire restaurant which is all around Asia but actually it is not. This is the confusion which can be avoided by registering domain names in different extensions because if you are not going to use it, at least you can prevent others from using it. Hats off to this company for coming up with a great business idea and a great website for it too.
Anime Festival Asia (AFA) is a a highly successful regional festival that draws close to one hundred thousand visitors. AFA allows local and regional anime and Japanese pop-culture fans the chance to see the latest and most popular happenings around the industry. The festival includes open discussion sessions with top character designers and behind-the-scene industry experts throughout.
In 2011 Anime Festival Asia switched their domain name to use .asia. The new domain name, "www.animefestival.asia" has dual usefulness. It encompasses the entire festival brand AND has SEO advantages. As the gTLD .Asia has natural search word value, the website will show up #1 in Search Engine results when generically typing "anime festival asia" (Anime Festival in Asia). In previous years, the festival used a .com domain and had switched their domain annually to reflect the year (afa08.com, afa09.com, etc). It's clear which domain strategy makes more sense and is much more effective.
In 2011 Anime Festival Asia switched their domain name to use .asia. The new domain name, "www.animefestival.asia" has dual usefulness. It encompasses the entire festival brand AND has SEO advantages. As the gTLD .Asia has natural search word value, the website will show up #1 in Search Engine results when generically typing "anime festival asia" (Anime Festival in Asia). In previous years, the festival used a .com domain and had switched their domain annually to reflect the year (afa08.com, afa09.com, etc). It's clear which domain strategy makes more sense and is much more effective.









