During the past few ICANN meetings and APRICOT, DotAsia has taken the initiative to bring the whole Asian community together. Community.Asia aspires to develop to become a shared space for commercial as well as non-commercial initiatives that promote Internet development in Asia, such as the coordination on physical pavilions and web presence at Internet related conferences and events worldwide. The members are able to display their brochures in the booth and also have some time to communicate with the public and articulate their point and message. We are going to be present in the coming ICANN meeting in Prague and Toronto and there are plans to be present also in CommunicAsia event in Singapore and also IGF meeting.
Recently in Sightings Category
Twinki is an IT company providing custom software and internet based solutions. Having locations in Hong Kong and Taiwan, they have decided to use the .Asia name for their business and their website is really well done. When they do decide to expand and move into other Asian countries in the future, they can keep the same website and do the same branding as well which lowers cost and improves efficiency. Also Twinkie is a very popular sweet snack in the United States and they can leverage on that to get more business here in Asia. They have a short and easy to remember domain name too which makes it awesome for billboard and other forms of advertisement. People could easily recommend the business to others through the domain name since it is easy to remember. Best part is they are located couple of meters away from the DotAsia Organisation office too! Brilliant!
Walking along the streets of Kuala Lumpur, I came across this restaurant which was using the ".Asia" domain name space. It is actually a pub/restaurant located near the Sunway Lagoon which is a theme park in Malaysia. Them using the domain name makes perfect sense since they have branches in Singapore and also in China. When entering their site, you have the choice to enter the different regional sites and see the offerings and special events going on there. They were able to get a good domain name which gives them excellent SEO rankings and it is easy to promote and remember. Using the domain name on their entrance, lets more people remember it and go back and share it on their social networking sites and also with their friends. It is becoming a trend now for eateries to go online so people can look at their menus, special events and make reservations too. A great domain name and a great bar too I must say.
Heard of the amazing race? Well CityDash was something similar and it took place in Hong Kong on the 13th of November for the whole day. Participants had to go to several checkpoints all over Hong Kong and be ahead in the race and they stood the chance to win many attractive prizes at the end of the race. They were able to kill 2 birds with one stone, going to the best places around the city, meeting celebrities along the way and also enjoy a great Sunday out with their friends and loved ones. The weather did not disappoint too and there was not much trouble for every participant to reach their checkpoints. Using the ".Asia" domain name gives a chance for this competition to move to other regions in Asia without doing much to change the domain name. Also in the future, there is also a chance that it might become an Asian wide competition resulting in more attention, more prize money perhaps and more exposure. Great usage of the domain name and a great idea too.
Julia Washbourne launched the brand BAMBOA in 2008 through her fascination with bamboo, she started this company which started to make all kinds of products using this material so less of it goes to waste. Located in Hong Kong, it started using the ".Asia" domain name and their products can be seen in some shops around Hong Kong too with the domain name which is great exposure for this company. The beauty of using this domain name allows them to expand to different places around Asia without changing their website or online presence. Currently, you are not able to buy items online but there is the potential for that too. Also the name is easy to remember when people talk about it, see it in a shop or even on billboards later. A great example of a small business idea, looking to be aggressive and set its sights higher to expand in the whole Asian region for a good cause.