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Speeding to digitalization, China!

China was the inventor of paper many many years ago but now it could be the first country that stops using paper. Such is the speed of their digital world, that almost everything appears online in China. Now people are reading books on their mobile phones or computers, children are no longer playing board games but resorting to games online, school children are starting to use less textbooks and worksheets. Last year the total revenue from the industry reached almost 80 billion yuan which is an extraordinary figure. With 420 million internet users at the end of June, the digital publishing market is huge and growing fast on the mainland. Another interesting piece of information is that around 60% of the people who go online in China do so from their mobile phones. So that is why they are using these when they go to work, to read books and other bits of information. Most people there cannot afford a full computer but they can still get online through their cell phones.

The reach is widespread and this scenario is occurring in many other regions around Asia Pacific. Also is that the penetration rate in China, India and Indonesia are quite low compared to Japan, Korea and the United States. When companies are looking to expand, going online doesn't only allow them to reach more people in the country, it lets them expand to other regions, continuous updating of material in terms of textbooks. Make a move right now!

Source: http://www.scmp.com

Image: ceslava.com


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Luxury brand hotel Langham is expanding its portfolio from around 25 to 50 hotels within the next 5 years. The bulk of these expansions is going to be around the Asia Pacific region where recent activity in the airline and tourist industry has made this expansion almost predictable. The number of orders for new planes has been coming from Asian airlines too, the number of passengers in airports is most around this region too and tourism is blossoming quickly here. The main area of attention will be in the China region. Currently, it has three hotels in China and plans to open five more in the near future. They will be located in Dalian, Beijing, Shanghai, and Guangzhou. Langham from Europe see great value in the Asian market because of the love for European items. Huge queues develop at many of the high end European brand stores around the Asian cities and when they have a high end European hotel to choose from, it will surely be high on the list.

China is not the only country on the horizon, there are plans to open more high end hotels in the Middle East, India and South East Asia. Big luxury brands are moving here to this region because the economy is much better, people are going on trips, they are spending cash and also they do not mind spending few extra bucks for luxury too. When Asians go online to look for their hotels, which they usually do, they will have more choices now, so make sure you are on the virtual word so they can look for you.

Source: http://www.channelnewsasia.com

Image: docbaty
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The Julius Baer Group, the 120-year-old Swiss private bank, expects to double its staff strength in Asia and Singapore will stand to benefit the most from this expansion. They want to have more staff in the Singapore branch. The bank is planning a Hong Kong booking office by the end of this year, as well as a representative office in Shanghai and a trust company in Singapore by next year.  Right now the staff in Asia count for around 10% of the total staff of the bank but this is expected to increase to around 20% very soon. "Asia's net worth of high net worth individuals has surpassed that of Europe. We are looking at close to US$10 trillion ($13.4 trillion) of net worth that would like to be managed in a professional way," said Dr Thomas Meier, Julius Baer's chief executive for Asia and the Middle East.

Forbes magazine, every year, has statistics on the number of millionaires around the world, and the number in Asia keeps on increasing every year and big banks around the world are noticing this and making more inroads to the Asian region. The future is looking very bright for the Asian region, not only will it help the banks, there are going to be more recruits for this region and the economy here will benefit more too.

Source: http://www.todayonline.com

Image: LuMaxArt
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Yahoo Hong Kong is expanding its net to include SME's from the Shenzhen part of China too which is a very smart move and shows the power of SEO and the online search market. Many Hong Kong people make their way to that part of China and make purchases of wedding gowns, use photographic studios, for translation services, car rentals, legal services and even dental care. Now in Hong Kong, Yahoo is the main portal people use to look for information, so when they type in certain services or items they want to buy, they would search for it on Yahoo and now they would be able to see the shops that serve these in that part of China too. Chaco Mak, marketing manager at Shenzhen specialist photo studio for weddings "100 Year Impression" claimed business had "increased about 20 per cent" in the first half of the year after signing up for search marketing with Yahoo Hong Kong.

The power of online marketing and search engines are clearly showed here. Once a company has good "shelf space", customers will be able to search for them easier and then they get more business as the example above shows, that the hair dresser got more business. Going online and getting a domain name is just the first part of the stage, it is like advertising on newspaper, you cannot just get it done and not take action, you have to see which newspapers are the ads on, what are people's reaction and how it can be improved, same with going online, SEO is very crucial indeed and once perfected, lots of business will be expected for sure.

Source: http://www.scmp.com

Image: LuChOeDu


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Demand for planes and pilots in Asia!

Cathay Pacific, Qantas and Emirates airline are awaiting orders from Boeing for about 400 planes which are going to be delivered soon, now the problem is finding pilots for these new planes. It is actually a good problem to have for the Asian region. Asia-Pacific airlines will buy about 8,000 planes worth $1.2 trillion over the next 20 years, Airbus SAS said. The Asian region stands to benefit a lot from these, there will be more classes and training for potential pilots, there will be more jobs therefore for the pilots and people teaching them in new training facilities. More plane routes, means more for the tourism industry, hotels, and it will help the whole region to stay more connected too.

This is just the tip of the iceberg. The whole region is gaining momentum day after day and in the news seems to be many stories on how Asia is becoming the center of the world right now. The most number of online users, the most stable economies, the most buying power, the demand is coming from the Asia Pacific region. This demand for airlines might seem like a small nugget of information but its benefits spread to many sectors of the economy and is sure to create a very long lasting domino effect.

Source: http://www.bloomberg.com

Image: Simon_sees
 
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