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DotAsia Launches Landush.Asia to Promote Adoption of Native Language Domain Names in Asia

By Pavan on 16-Sep-2011 07:59 UTC  |  No Comments  |  No TrackBacks
Hong Kong, 16 September 2011 - The DotAsia Organisation is proud to announce the launch of Landrush.Asia (http://www.landrush.asia), a platform where potential registrants can apply for their ".Asia" IDN directly. They can select from a list of participating registrars on the site and then apply for the best Chinese, Japanese and Korean Internationalized Domain Names (IDN) before it opens up for first-come-first-served registrations.
 
"Landrush.Asia is an effort from DotAsia to help registrants from Asia and registrars around the world to offer first in line registrations for Chinese, Japanese and Korean '.Asia' domain names," says Edmon Chung, CEO of the DotAsia Organisation says, "DotAsia is committed to promoting Internet development and adoption in Asia, and native language domain names (i.e. IDN) is an important part of driving accessibility to the hundreds of millions of users coming online in Asia.  As both a tool for direct navigation and for enhancing SEO (Search Engine Optimization), IDN also helps businesses around the world to reach the Asian Internet marketplace, where users are actively searching online in their own language."
 
The ".Asia" IDN domain names has been very well received in Asia, especially in China, with more than half of the close to 10,000 ".Asia" IDNs have already been asked for being Chinese domains. The CJK .Asia IDN Landrush period is open for another month and will close on October 11, 2011. For further inquiries about the Chinese, Japanese and Korean .Asia IDN Landrush, please go to http://www.idn.asia
 
 
About DotAsia Organisation
 
DotAsia Organisation is a regional not-for-profit organization with a mission to promote Internet development and adoption around Asia. DotAsia oversees the ".Asia" top-level Internet domain name, and is formed as an open membership consortium of official domain authorities around the region, including .CN (China), .JP (Japan), .KR (Korea), .IN (India), .NZ (New Zealand), .PH (Philippines), etc., and regional Internet organizations including APNIC, APNG, APCERT, PAN and APTLD. DotAsia has a core mandate towards digital inclusion, education and research and development.
 
Since the launch of the ".Asia" registry in March 2008, DotAsia has been proactively contributing to the Internet and cultural community in Asia. Today, DotAsia is already supporting many community projects in the region: Relief.Asia (http://www.relief.asia), ISIF.Asia (R&D Grants Fund -- http://www.isif.asia), CreativeCommons.Asia (http://www.creativecommons.asia), OLPC.Asia (One-Laptop-Per-Child Initiative in Asia -- http://www.olpc.asia), DSF.Asia (Digital Solidarity Fund -- http://hk.dsf.asia), OSS.Asia (Open Source Software consortium -- http://www.oss.asia), and NetMission.Asia (youth volunteer program & network -- http://www.netmission.asia).
 

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Landrush for .Asia IDN Begins Today

By DotAsia on 02-Aug-2011 04:09 UTC  |  No Comments  |  No TrackBacks

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Around 10,000 .Asia IDNs already asked for at Close of Sunrise

Hong Kong, August 2, 2011 - Following the successful completion of Sunrise, DotAsia today announces the opening of Landrush (http://idn.asia) for Chinese, Japanese and Korean ".Asia" Internationalized Domain Names (IDN) starting August 2, closing October 11, 2011.

During the Sunrise and Pioneer Domains application periods, around 2,000 applications were received, along with 2,500 domains each for Chinese, Japanese and Korean IDNs requested for oversight by governments.  In total, close to 10,000 ".Asia" IDNs have already been asked for at the close of Sunrise on July 25.

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DotAsia to Support Asian New gTLDs Launch of Chinese, Japanese and Korean ".Asia" IDN Continues: Priority Sunrise Registrations will Close on July 25 2011, Open Landrush Registrations to Begin August 2, 2011

By Pavan on 12-Jul-2011 02:32 UTC  |  No Comments  |  No TrackBacks

Hong Kong, 2011 July 12 - Following the approval from ICANN for the implementation of the new gTLD (Generic Top-Level Domain) program, DotAsia today announces its plans to support new gTLDs from Asia, including its own IDN (Internationalized Domain Name) TLDs: ".亚洲/.亞洲 ", ".アジア", ".아시아", etc. and applications from other Asian new gTLD applicants.

"As one of the latest new gTLD ourselves, and as a not-for-profit organization with a core mandate to promote Internet development and adoption in Asia, DotAsia is well equipped to provide support to new gTLD aspirants from Asia.  We believe our experience and understanding in the ICANN process, domain policies, technology and market will help Asian new gTLDs, for profit or community initiatives become successful," says Edmon Chung, Cheif Executive Officer of DotAsia.  "Domain names are analogous to real-estate on the Internet, and this opening of new gTLDs by ICANN is like a watershed deregulation.  We are eager and prepared to lend our expertise and to assist Asian initiatives so Asia does not lose out on this 'land grab'.  Domain names are also an important Internet resource that supports development, especially the introduction of Asian language IDN gTLDs."

DotAsia is planning to offer support to new gTLD applicants from Asia, assisting in the application process, development of policies, finances, community development and other aspects of applying, creating and operating a new gTLD.  Interested parties are welcome to inquire further at: info@ngtld.asia.

Meanwhile, building on the successful Sunrise and Landrush launch of English alphanumeric (ASCII) .Asia domain registrations in 2007 and 2008, the Sunrise (i.e. Priority Registration) for Chinese, Japanese and Korean Internationalized Domain Name (IDN -- web address represented in local languages) continues with a similar phased approach to ensure an orderly introduction of IDN .Asia domains. Sunrise (http://www.idn.asia) and the Pioneer Domains Program (http://pioneer.domains.asia), opened on May 11, will close on July 25, 2011.

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Priority Sunrise Registration of Chinese, Japanese and Korean .Asia Domain Names Begin Worldwide

By Pavan on 12-May-2011 04:05 UTC  |  No Comments  |  No TrackBacks
Global Brands, Asian Businesses, IDN Registrants, Community Initiatives, Celebrities and Pioneers Invited

Hong Kong, 2011 May 11 - DotAsia today launches Sunrise for Chinese, Japanese and Korean Internationalized Domain Name (IDN) registrations (http://www.idn.asia) and announces the opening of the IDN Pioneer Domains Program (http://www.think.asia).  The Pioneer Domains Program is open for any interested applicant to build out the best domains (e.g. "交易.asia", "ビジネス.asia", "게임.asia", etc.), while Sunrise provides registered businesses, trademark holders and existing .Asia domain holders priority to protect their brands in the largest and fastest growing Asian Internet marketplace. Application is not on first-come-first-served basis, applicants will not be disadvanced as long as they submit it before the July 20th deadline.

"DotAsia is a driving force for the implementation of IDNs.  Today most Asian users search in native language.  IDN will not only be a natural extension to that, but will help businesses improve their search engine optimization (SEO) efforts to drive traffic from Asia," says Edmon Chung, CEO of DotAsia Organisation.  Chung is a pioneer of IDN technologies and currently co-chairs the two international working groups on IDN Top-Level-Domains and internationalization of domain registration data.

Following the successful .Asia Sunrise and Landrush in 2007, which achieved 100% satisfaction from an online survey, over 40,000 auctions and resulted in 0 disputes, DotAsia implements an enhanced and simplified process for the introduction of Chinese, Japanese and Korean names for the ".Asia" top-level-domain (TLD).  Besides trademark and businesses, existing Pinyin, Romaji and Romaja '.Asia' domain holders and IDN ccTLD (country-code TLDs - .CN / .TW / .HK / .SG / .JP / .KR) registrants are also invited to participate in Sunrise.

The Pioneer Domains Program also supports social initiatives and celebrities to mark their .Asia domains.  "Artists are often targets for abusive registrations, and many do not have a trademark to participate in Sunrise. The Program allows us to work closely with stars like Donnie Yen with 'http://甄子丹.Asia', Jackie Chan's movie 'http://大兵小将.asia' and community initiatives such as 'http://撐大運.asia' in support of the upcoming Universiad in China, to protect and showcase the global development of  '.Asia'," added Chung.

Media Enquiries
Beatrice Chan
DotAsia Organisation
Tel：+852-2368-8173
Email：beatrice@dot.asia



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DotAsia Announces the launch of .Asia Internationalized Domain Name (IDN) for the Global Chinese, Japanese and Korean Internet Community

By Pavan on 13-Apr-2011 01:25 UTC  |  No Comments  |  No TrackBacks
Hong Kong, 12 April, 2011 - Asia is continuing its rapid growth as the world's most populated Internet marketplace, with an expectation to expand to more than 2 billion Internet users in 2013. Fact is, the vast majority of these users will not be navigating the Internet in English. Against this backdrop, Internationalized Domain Names (IDNs) or web addresses represented in local languages, will help drive brand identity, search patterns and Internet market behaviours online and offline, not unlike the sweeping developments and value creation witnessed in the English and alphanumeric centric Internet in the late nineties and early millennia.

DotAsia Organisation announces the global launch of Chinese (Traditional and Simplified matched), Japanese and Korean IDN .Asia domains. "Multilingual web addresses are essential for the DotAsia community. The launch of IDN builds on the growing foundation of usage of .Asia domain names to support global brands as well as small and medium sized enterprises (SMEs) around the world to enter the Asian Internet marketplace with a search and user friendly online identity." said Edmon Chung, CEO of the DotAsia Organisation.

As a pioneer of IDN technologies, Chung was closely involved in the global technical standards as well as policy development processes to make IDN a reality. Including the introduction of IDN top-level-domains (TLDs) and IDN language policies that allow the matched delegation of Traditional and Simplified Chinese domain names to avoid user confusion, providing a more complete user experience for native users.  IDN domains are also expected to play a very significant role to the development of the Internet. "Navigating the Internet in one's native language will be the natural method of choice for the hundreds of millions of users coming online from China and around Asia who are not fluent in English. From search engine keywords, we can already see that most Asians search in their own native language.  IDN domains will play an amplifying role in supporting increased search volume and improved search engine ranking results," adds Chung.

'Asia', itself, is already a highly searched and natural type-in keyword, together with IDN, the '.Asia' web extension helps to improve SEO (Search Engine Optimization) organically. The '.Asia' domain provides improved relevance for a website to users searching for Asia related information by expanding the footprint of your presence online and brings you closer to customers in Asia.

Important Dates for the launch of IDN:

Building on the successful Sunrise and Landrush launch of alphanumeric '.Asia' domain registrations (in 2007 and 2008), the .Asia IDN launch will adopted a similar approach to ensure an orderly introducing of IDN .Asia domains. In considering the market conditions in the Chinese, Japanese and Korean communities, a 70-day long Sunrise application period will be conducted:
•    Starting: Wednesday, May 11, 2011
•    Ending: Wednesday, July 20, 2011

The Sunrise phase will accommodate registrants with "prior rights" to names to register IDN domains with priority. These include Governments, Trademark Holders, Registered Businesses as well as current English alphanumeric (ASCII) domain name holders with Romanized or transliterated names.

The Landrush period is open for anyone interested. Similarly, a 70-day application period will be conducted:
•    Starting: Tuesday, August 2, 2011
•    Ending: Tuesday, October 11, 2011

For both Sunrise and Landrush, if only one application is received for a domain name, the domain will be allocated to the applicant.  If more than one successful application is received for the same domain name, an auction will be held to resolve between the successful applicants.

Apart from the Sunrise and Landrush periods, the DotAsia Organisation will also launch an IDN Pioneer Domains Program between April and July 2011, for interested parties who may not qualify for the Sunrise requirements, for example new business ideas, celebrities and social (NGO/NPO/etc.) initiatives.  Further information regarding the .Asia IDN Pioneer Domains Program will be announced separately.

For more details, please visit: http://idn.asia

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Latest ICT innovations depend on IPv6
By Pavan on 22-Jun-2010 08:57 UTC  |  No Comments  |  No TrackBacks
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September 27, 2011

September 12, 2011

  • DotAsia tweeted, "Check this video out -- Digital Folio - Power Shopping Perfected http://t.co/R2LKpLf via @youtube"

September 5, 2011

  • DotAsia tweeted, "China Daily has .Asia Landrush story..http://t.co/4rajjkZ"

August 30, 2011

August 29, 2011

  • DotAsia tweeted, "Check this video out -- Tesco Homeplus Virtual Subway Store in South Korea http://t.co/oyIdBtc via @youtube"

August 9, 2011

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August 4, 2011

August 3, 2011

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