Dunkin Donuts from America has been around for quite a long time in South Korea and has been doing very well indeed and now there are plans in place to open more stores there and also throughout the rest of Asia and in China as well. In South Korea, it has become a very famous spots for teenagers to go there and relax, study and just chill after a long day. They have bright decor and excellent Wi-Fi connection.Now with more shops opening in South Korea, the challenge is for Koreans to start picking up a bagel and coffee and taking it to work with them. That is the main way they make business in Western Regions. They have changed their menu to have more green tea drinks and donuts with an Asian flavor. Also by using celebrities, they are appealing to the 21-30 year old group, who are more willing to try.That is another angle of how Western companies are taking advantage of Asia. Since the youth in Asia are so well connected online and are so curious about the West, they love to imitate them and whenever they see an American eatery, they will go there because that makes them look hip. This is the other reason why any sized company from abroad should defiatnely have a plan Asia in place for the coming years.
Source: http://online.wsj.com
Image: The Consumerist
Asian companies have not usually been quick to adapt online methods to promote their products but times are changing and they are benefiting from them big time. From a recent survey done by 
The latest figures from Forbes magazine are in concerning the number of billionaires around the world and Asia has a lot to be proud about. The number of billionaires in the region have skyrocketed from 130 last year to 234 this year, a rise of about 80 per cent which is a huge amount. This accounts for 23% of all 1011 billionaires on the list, a rise from 16% last year. The total value of these billionaires has also shot up from US$357 billion last year to US$729 billion this year which again is a huge rate. It was much greater than the rate in Europe which was only around 50% and it increased by just a mere 18$ in North America. Out of all the nations in Asia, China and India got the most increase in numbers but there were also huge increases in Japan and Hong Kong, even Pakistan found its first billionaire.
Carlsberg, one of the biggest beer companies located in Denmark has set its sight on Asian expansion which will see the company increase its presence in the Asian region and have more outlets selling their beers around China in particular. Carlsberg had the option of staying in Europe and expanding with the help of mergers and acquisitions but they opted for a more expansive approach in Asia with more outlets and more marketing themes for these regions. In a report before, it was published that alcohol levels consumptions are going up in Asia and many big companies like Heineken are also having huge Asian plans.
Asia has yet again come to the rescue of a big multi-national company with McDonald's posting profits due to the increase in sales in the Asian markets, helped mainly by the opening of more stores on the mainland and other parts around Asia. The sales were much lower in the US and Asia is continue to bail out this huge company. By changing their menus around Asia and offering items that each country needs, sales have gone up and other marketing plans like opening stores around some Asian cities for 24 hours have done well too. The availability of drive through service in China too is a huge benefit since the number of people using and driving cars there has been surging.
