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Prayers for the people of ChristChurch

Prime Minister John Key has declared a state of emergency after the deadly earthquake that hit the city of Christchurch, killing around 75 people of which 55 have been identified. The toll from Tuesday's quake is expected to climb significantly as more bodies are found in the rubble. Video footage from the scenes have been very emotional indeed with people's faces being covered in blood and dust and other weeping over the loss of lives and property damage. The city has been devastated and there was a night without any electricity and water. It will take a while for the city to recover but what could be seen on television was incredible. People were putting their own lives at risk to go and help others who were trapped in the buildings. The Asian spirit will come through and Christchurch will come through this horrible event very soon. God bless the people there and our thoughts and prayers for people who have lost their loved ones.

Image: Steve and Jemma Copley
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steve-nash.jpg
As reported by CBS Sports, NBA superstar Steve Nash has ended his 15-year endorsement relationship with Nike, signing with Luyou.  The 2-time MVP joins many other NBA players who have recently signed endorsement contracts with Chinese shoe makers.  Kevin Garnett with ANTA, Baron Davis with Li-Ning, and recently, Jason Kidd and Ron Artest were scooped up by Peak.

With the evident globalization of the NBA, so too, are their players who are realizing that the local market in North America may just as well be tapped out.  It is apparent that all business entities as well as in sport need to realize the riches that await in China and Asia.

2014 marks the year that China is projected to overtake Japan as the 2nd largest consumer economy.  Years ago, the NBA, assisted by Yao Ming has transcended basketball into China well-knowing that this day will come and now the NBA brand, Steve Nash and Co. are staying ahead of the curve and reaping the benefits of that vision with their Chinese shoe contracts.

So, the Chinese shoe-makers have made their move and now let's see how and when the North American giants such as Nike, Adidas, and Reebok respond.  If the automotive industry has taught a lesson, it's that the local giants shouldn't take foreign brand invasion lightly.  Yes, Nike is a household name and nobody's every heard of Li-Ning, but way back when, Toyota probably sounded as foreign as Li-Ning, and who's laughing now?

Steve Nash photo by Keith Allison
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Valiant effort by the Asians

Not so long ago, managers would look at Asian teams in the World cup and think it was a sure 3 points. Even in 2002, when South Korea reached the semi-finals, people thought it was only because of the fact the World Cup was staged there. Then Saudi Arabia were raped 8-0 by the Germans and people thought, yes same old story. It was considered a huge shock when an Asian team won and it would make the back and front pages of newspapers. Now times have changed dramatically. Teams have to dig deep and have some luck to beat the Asians. South Korea were unlucky not to get past Uruguay who had a wonder goal to thank and the Japanese were defeated on penalties. Australia, New Zealand were unlucky not to make it after some battling performances. North Korea even scored against Brazil.

Now Asians are going to be taken seriously in sports competitions. They have already made tremendous strides to become a future economic powerhouse, they have creativity here, the best products are made here in Asia, we have the largest number of online users. Now in sports events, we are making our mark too. Asia is truly becoming the main region.

Image: sean in japan
           Eustaquio Santimano
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Asian Film Awards 2010

The 4th Asian Film Awards (www.asianfilmawards.asia) ended last Monday.  DotAsia was (and still is) particularly proud to be the official production partner for this prominent event that celebrated actors, directors, designers, composers from across Asia.

You may wonder what is a domain name registry doing producing film awards?  Well it's not just any film award you see...the AFA is pretty much the Oscars of Asia.  Producing the Asian Film Awards is part of our commitment to integrating promotion of mass market usage of ".Asia" domains with meaningful community initiatives and entertainment related projects.  



Entertainment Matters in Asia
According to comScore, entertainment has out ranked email as the most popular Internet activity in Asia.  This includes listening to Mandarin music and watching Hong Kong movies online, reading Korean entertainment news or surfing on Japanese pop culture related sites.  Asian countries' path to prosperity and cultural similarities, especially in East Asia, make local celebrities attractive to regional-wide audiences.

Through our partnership with various Asian entertainment related groups DotAsia hopes to promote usage and create mass awareness for the .Asia domains.  We have brought together a strong team of expertise to make this year's "Asian Oscars" a razzle dazzle event.  DotAsia's partnership with the AFA has also led to the change of web address for the annual Asian Film Awards to a .Asia extension - www.AsianFilmAwards.asia.
 
Since our launch, DotAsia has worked with a number of artist and entertainment related events to promote their brand in Asia: www.VivianChow.asia, www.Ella.Asia, www.HKFilm100.Asia, www.HAF.asia, www.CJ7.asia, www.ParkingMovie.asia, www.BreakUpClub.asia, and the latest collaboration with Jackie Chan: www.LittleBigSoldier.asia / www.大兵小將.asia.



 
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Online Dating in Asia!

Online Dating has been gaining tremendous popularity in recent years and now in Asia it is one of the most favorite ways to meet people. Asians are always known to be the shy type and would not want to be the one taking the initiative in classrooms or in bars or anywhere. Online dating is the perfect avenue for them to fulfill their needs and start conversations with people of the opposite sex. Also in Asia there are still some strict family traditions of marrying someone of the same culture and country, so an Indian in India could easily look for an Indian in Hong Kong if he/she is interested in that area.

It opens many windows of opportunities. Ian Stewart, Director of youth research at Synovate put the situation of China into a simple paragraph, "Today's Chinese youth have grown up in a digital world that encourages them to surf the globe for answers to homework, for fun, games, music, and for finding friends with similar interests; this is the norm and many young people have more virtual friends than "real" ones. So it comes as no surprise that today's Chinese youth naturally believe that the Net also provides the chance for finding romance - both real and virtual. And why not? If you were somewhat shy, and had the choice between the one boy/girl at school that may/may not want to hang out with you, or thousands online that probably do, where would you look for companionship and maybe more? Online dating is no longer on the fringes of the Internet. To many young people in China and around the world, dating is the internet."

Getting a ".Asia" domain name will give the site the regional marketing help it needs, it will automatically let people know which area this online dating company is for. Also there are still many easy to remember and marketable domain names with the ".Asia" TLD, would be a great idea to start this kind of business sooner rather than later. Believe me people in Asia would be willing to pay big if it could help out their love life.

Source: http://www.synovate.com

Image: d70focus
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Go East! Go Asia!
SME Solutions Expo 2009!
Interesting Facts

Activities in the Cloud

September 27, 2011

September 12, 2011

  • DotAsia tweeted, "Check this video out -- Digital Folio - Power Shopping Perfected http://t.co/R2LKpLf via @youtube"

September 5, 2011

  • DotAsia tweeted, "China Daily has .Asia Landrush story..http://t.co/4rajjkZ"

August 30, 2011

August 29, 2011

  • DotAsia tweeted, "Check this video out -- Tesco Homeplus Virtual Subway Store in South Korea http://t.co/oyIdBtc via @youtube"

August 9, 2011

August 8, 2011

August 4, 2011

August 3, 2011

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