AnimeFestival.Asia

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animefestival
Anime Festival Asia (AFA) is a a highly successful regional festival that draws close to one hundred thousand visitors. AFA allows local and regional anime and Japanese pop-culture fans the chance to see the latest and most popular happenings around the industry. The festival includes open discussion sessions with top character designers and behind-the-scene industry experts throughout.

In 2011 Anime Festival Asia switched their domain name to use .asia. The new domain name, "www.animefestival.asia" has dual usefulness.  It encompasses the entire festival brand AND has SEO advantages. As the gTLD .Asia has natural search word value, the website will show up #1 in Search Engine results when generically typing "anime festival asia" (Anime Festival in Asia).  In previous years, the festival used a .com domain and had switched their domain annually to reflect the year (afa08.com, afa09.com, etc). It's clear which domain strategy makes more sense and is much more effective.
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