E-Commerce tip!

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Do not make a single spelling mistake when having your website online, it can result in losses worth millions of dollars according to a research. Charles Duncombe, director of the Just Say Please group, whose company runs travel, mobile phone and clothing websites, says that an analysis of online sales figures shows that even a single spelling mistake can reduce online sales of a product by half. It affects online more than the physical shop because people will doubt the credibility of the website and even think it might be a fake site selling fake goods too. It would take years to build back the reputation. It has to be consistent along all paths, for example when expanding to social media, when doing EDM and so on. For new startups ready to go online, do spend a considerable amount of time to make sure everything is set to go. Asian people are going online and spending cash but they are also very savvy and will notice when something is fishy.

Source: http://news.accuracast.com

Image: JD Hancock
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