Phuket, this restaurant has decided to go online in order to attract customers and it is a very wise move indeed. Phuket is an island which makes most of its money from the tourism industry. The method tourists use to check for places to eat around the area would be by going online. By using the ".Asia" domain name, they would be able to target the tourists from the whole Asian region which is the main market right now. Tourists from Asia are targeting going to other Asian cities and Phuket will be a hit area because of its relaxing nature and beaches. Another advantage here is the name they have chosen, the content on the site and the domain name matches a lot so it will result in better SEO rankings for this site. Also it is a very easy to remember and brandable name which also will make it easier for people to spread the word and remember the name and the restaurant.