Mobile-only internet growth to be fueled by Asia!

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There are going to be 1 billion people going online using their mobile phone sby 2015 and the huge chunk of this 1 billion people are going to be coming from the Asia Pacific region. Asia-Pacific region will account for 518.4 million mobile broadband users in 2015, up from 119.1 million in 2011. One of the main reasons for an increased in going online using cellphones is the under-development of fixed line internet in big markets like India and in China. Plans are also on the way to get this up and running, government investments in major regions in Asia are seeing more people getting online using broadband networks. When looking at the numbers that Asia is still the region with one of the lowest penetration rate yet still having the most number of people online, moves like these should encourage more people to invest in the region.

We are noticing many more companies moving to the Asian region but they are using the dual approach, going in by opening more physical stores in the region and then also having an e-commerce site to reach out to more people. Just recently, Ralph Lauren has decided to enter the Asian market by opening some physical stores on its own and they are also having an e-commerce site to reach out to more of the population where the physical stores cannot be opened. Now with news that more people are going to be online using their smartphones and computers, more people can be reached out to.

Source: http://www.zdnetasia.com

Image: Yutaka Tsutano
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