"It is just a matter of time before it catches up," Mr Amarnani said. "Online is the way to go all over the world, whether in Europe or the US."In this part of the world, online retail was non-existent. Now it has grown and people are more aware."
Another region which is seeing how important it is to have an online presence. It is almost inevitable and even a place which is very strict to its culture has seen internet taking over. Every small company now has to take this into consideration when starting their own company, it is now not just for the direct market where they are in, but beyond now and have to make sure they are flexible enough to be able to meet needs of others when going online. Also it will be a real pain going after every country specific domain names, rather going for more generic ones would make sense and save time for companies.