Power of social networking is increasing by the day and now big companies are even having a special domain name set which is transferred to the facebook or twitter page. It is a good way to test the water and see if the site has got any hits and then look at ways to develop the site after it has received several "likes" on facebook. The site itself is very easy to remember and it shows the Singaporean Bank taking a more Asian perspective on business. The site was seen in many billboards in Hong Kong and also outside the tunnel where many drivers would be able to notice it. Now, they can also have a more uniformed approach when targeting customers around Asia since they have only one site and this will be the main facebook page for the bank to reach out to the customers about some special offers. A good tip for the small companies, they could set up their facebook page, get a dedicated domain name for that site and start going online then and then have plans later to set up the page.
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