China was the inventor of paper many many years ago but now it could be the first country that stops using paper. Such is the speed of their digital world, that almost everything appears online in China. Now people are reading books on their mobile phones or computers, children are no longer playing board games but resorting to games online, school children are starting to use less textbooks and worksheets. Last year the total revenue from the industry reached almost 80 billion yuan which is an extraordinary figure. With 420 million internet users at the end of June, the digital publishing market is huge and growing fast on the mainland. Another interesting piece of information is that around 60% of the people who go online in China do so from their mobile phones. So that is why they are using these when they go to work, to read books and other bits of information. Most people there cannot afford a full computer but they can still get online through their cell phones.The reach is widespread and this scenario is occurring in many other regions around Asia Pacific. Also is that the penetration rate in China, India and Indonesia are quite low compared to Japan, Korea and the United States. When companies are looking to expand, going online doesn't only allow them to reach more people in the country, it lets them expand to other regions, continuous updating of material in terms of textbooks. Make a move right now!
Source: http://www.scmp.com
Image: ceslava.com
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