NEC looks to Asia Pacific!

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NEC, the Japanese IT vendor, has great plans for the Asia Pacific region. They want 50% of their total revenue to come from outside of the Japanese market by 2017 and their main aim is to expand aggressively in this region. NEC President Nobuhiro Endo said the Greater China region will account for 20 percent of the overseas revenue target for 2012, while 30 percent or US$3 billion is expected to be derived from the Asia-Pacific region. This includes Australia, New Zealand, India and Southeast Asia. He said the main focus was for the Asia Pacific region because there were strategic similarities. The region would be experiencing great ICT growth in the coming years with more people coming online and thus there will be numerous opportunities for companies like this one to cash in on these.

This is the perfect exam of a turtle coming out of its shell seeing the region around. What NEC is doing is fishing where the fish are. The region that is going to have the greatest growth for IT and internet related matters in the coming years is Asia so they are expanding their net and expanding in this area, they will not neglect markets in other regions but focus has shifted and we can expect more Asian related marketing plans by his company in the coming future.

Source: http://www.zdnetasia.com

Image: Greg Livaudais
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