Luxury brand hotel Langham is expanding its portfolio from around 25 to 50 hotels within the next 5 years. The bulk of these expansions is going to be around the Asia Pacific region where recent activity in the airline and tourist industry has made this expansion almost predictable. The number of orders for new planes has been coming from Asian airlines too, the number of passengers in airports is most around this region too and tourism is blossoming quickly here. The main area of attention will be in the China region. Currently, it has three hotels in China and plans to open five
more in the near future. They will be located in Dalian, Beijing,
Shanghai, and Guangzhou. Langham from Europe see great value in the Asian market because of the love for European items. Huge queues develop at many of the high end European brand stores around the Asian cities and when they have a high end European hotel to choose from, it will surely be high on the list.China is not the only country on the horizon, there are plans to open more high end hotels in the Middle East, India and South East Asia. Big luxury brands are moving here to this region because the economy is much better, people are going on trips, they are spending cash and also they do not mind spending few extra bucks for luxury too. When Asians go online to look for their hotels, which they usually do, they will have more choices now, so make sure you are on the virtual word so they can look for you.
Source: http://www.channelnewsasia.com
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