Yahoo Hong Kong is expanding its net to include SME's from the Shenzhen part of China too which is a very smart move and shows the power of SEO and the online search market. Many Hong Kong people make their way to that part of China and make purchases of wedding gowns, use photographic studios, for translation services, car rentals, legal services and even dental care. Now in Hong Kong, Yahoo is the main portal people use to look for information, so when they type in certain services or items they want to buy, they would search for it on Yahoo and now they would be able to see the shops that serve these in that part of China too. Chaco Mak, marketing manager at Shenzhen
specialist photo studio for weddings "100 Year Impression" claimed
business had "increased about 20 per cent" in the first half of the year
after signing up for search marketing with Yahoo Hong Kong.The power of online marketing and search engines are clearly showed here. Once a company has good "shelf space", customers will be able to search for them easier and then they get more business as the example above shows, that the hair dresser got more business. Going online and getting a domain name is just the first part of the stage, it is like advertising on newspaper, you cannot just get it done and not take action, you have to see which newspapers are the ads on, what are people's reaction and how it can be improved, same with going online, SEO is very crucial indeed and once perfected, lots of business will be expected for sure.
Source: http://www.scmp.com
Image: LuChOeDu
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