Digital revolution in Emerging Markets!

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According to Boston Consulting Group, the 5 main markets which will have the most number of internet users in years to come will be in China, India, Indonesia, Russia and Brazil. Indonesia first was not on this list but it has become an important market for the digital revolution now. These 5 countries will have together 1.2bn internet users by the year 2015. And this figure is low, when one considers the internet penetration as a percentage of the population in these countries will still be less than 50 per cent. Twenty percent of China's population owns a personal computer, compared with 32 percent in Brazil and Russia and 90 percent in the U.S. and Japan, Boston Consulting said. In India, only 7 percent of the population was using the Internet at the end of 2009, the lowest of the five countries in the report. There are many opportunities for E-Commerce and online targeting now in Asia but the group encouraged people to act right now!

It is not just for now but the future for many years to come, the bulk of people online are going to be in the Asia Pacific region. The 3 main markets of China, India and Indonesia will be the 3 main players along with Russia and Brazil. With more people online, it is like the size of market increases, so people wanting to sell items online, spread message, sell a service or just outreach, going online is the best and most cost-effective way. This report from the group confirms what keepclicking.asia has been mentioning for many months, Future is Asian, act now!

Source: http://blogs.ft.com

Image: LuMaxArt
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