Robeks Corporation, a national smoothie franchise based in California, United States has an aggressive expansion plan in place which involves Japan and other Asian countries. It has signed a multi-year master franchise agreement with Clarence Corp. to
open 500 smoothie cafes in Japan and 12 other Asian countries.The main pull from the Asian region was the health issue. Asian consumers right now are very cautious about what food they are eating and want to make sure everything has some health element to it. Masahiro Koh, president of Tokyo-based Clarence said, "We believe Robeks, with its premium fruit smoothies, proprietary
supplements, and other all-natural products, will be a major player in
the made-to-order beverage restaurant category in Asia," In addition, they are also going to serve sandwiches, juices, salads and frozen yogurts and have plans to open these in shopping centers and in Universities around the region.Even for a small company from United States, they see some pull factor in the Asia Pacific region and have done a full scale expansion into the region. When looking at the situation, people here in Asia are becoming more health conscious and prefer not only eating out but eating out in a healthy place. This is a great idea and this place will be doing very well around the region. A point to add here is that a company entering the region should highly consider going online too, dedicated website, social media engagement, these help to understand customers more and let customers know more about you.
Source: http://www.labusinessjournal.com
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