Gap is looking to the Asian market for expansion and has set its sight on the Australian market where it plans to open around 1o to 15 new stores soon. Australia has been targeted as the top pin in the bowling alley and there are plans to enter other Asian markets soon too. There are lots of similarities between the West and Australia and it seems the best choice to test the Asian market and see best the company could enter it. When entering the Australian market, they will be looking to be present in the flagship shopping malls and main shopping areas. push into Australia is part of a move by global retailers to cash in on growing consumer wealth across Asia. They plan to open stores in Thailand and then the crown jewel, they plan to enter the China market very soon too to cash in on the huge spending of foreign clothes there. Spending in the United States has slowed down drastically and this has accelerated the need to enter the Asian market. The people around this region and spending a lot and they have interest in trying new things too. Gap's head of strategic alliances Stefan Laban said, "What you are going to see over the next year is a really fast-paced expansion in Asian markets and The big focus is China now because the potential is massive; the strategy is to do the big cities first." Big companies are looking to the Asian region to save them and let them earn more profit and this is going to continue for many years ahead.
Source: http://www.abc.net.au
Image: David Chartier
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