Hong Kong, June 23, 2010 - As the World Cup fever continues to sweep across Asia, DotAsia announces special program to show support to Asia Pacific teams playing in the finals, including Japan, South Korea, North Korea, Australia and New Zealand. DotAsia is launching a special "Go Asia!" playtime promotion for ".Asia" domain registrations during the playing time when the Asia Pacific teams are in action.
"When Asian teams play in the World Cup, it brings the community together. We are excited to see fans across Asia cheering on Asian teams even when it is not their own national team," says Edmon Chung, CEO of DotAsia. "The '.Asia' domain celebrates this spirit."
South Korea reached the semi-finals of the World Cup 8 years ago in 2002. This year Japan, South Korea and New Zealand all have a good opportunity to reach the next round and Australia still stands a chance to advance. The "Go Asia!" playtime promotion will encourage and bring together fans around the world to cheer on the Asian teams.
According to market studies, entertainment is by far the most popular Internet activity in Asia Pacific. This includes listening to music, watching movies, watching sports TV, multimedia, entertainment news and humor/comedies. During the World Cup, millions of fans across Asia will be logging on to get the latest news, odds, and shop for merchandise. With "Asia" being a popular search term, the ".Asia" domain not only provides companies with a identity that can immediately become more friendly to the Asia Internet marketplace, it also naturally improves visibility and search engine rankings by enhancing search engine optimization (SEO) for websites.
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