In the Western nations, it is always a plan for every start up, to have an online plan, to try to spread the message using online methods, be in through some advertisements or a dedicated websites. Over here in Asia, the idea is still not important with many start up companies and SME's, some do not even have a website for their company and do nothing online. This is potentially very dangerous for companies and they stand to miss out on a lot. Think about billboards, having the website there, will increase your company's exposure by so much, a television commercial goes on for maybe 30 seconds at most but after you need a good website so people can find out more about your company.
Getting a good catchy domain name, looking for a dedicated website for a company event are something which should increase more in Asia as the number of online users here increase, companies will see it as a good way to reach out to the greatest number of people.
Image:
http://www.slideshare.net/michellevillalobos
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