Asian companies have not usually been quick to adapt online methods to promote their products but times are changing and they are benefiting from them big time. From a recent survey done by Burson-Marsteller, it discovered this trend that around 79% use at least one social media platform as part of their communications strategy. Other discoveries included around 65 per cent of them having twitter accounts and 54 per cent of them having facebook pages, 50 per cent have a youtube channel and 33 per cent of them have their own corporate blog too. On average, companies claimed to have 4.2
Twitter accounts, 2.1 Facebook fan pages, 1.6 YouTube channels and 4.2
corporate blogs.In Asia the situation is a bit different, only around 40% of them have twitter accounts with more opting for personal blogs instead, that contributes around 50%. The research also indicated that Asian companies were very loyal to their local online marketing too and would not use facebook or twitter as much. Times are changing though, Charlie Pownall, Burson-Marsteller Asia-Pacific's lead digital strategist said, "As their domestic audiences continue to move online, and as the technology infrastructure improves across the region, Asian companies will come to use social media as the core business tool that it has become in the US and Europe."
Source: http://www.media.asia
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