Carlsberg, one of the biggest beer companies located in Denmark has set its sight on Asian expansion which will see the company increase its presence in the Asian region and have more outlets selling their beers around China in particular. Carlsberg had the option of staying in Europe and expanding with the help of mergers and acquisitions but they opted for a more expansive approach in Asia with more outlets and more marketing themes for these regions. In a report before, it was published that alcohol levels consumptions are going up in Asia and many big companies like Heineken are also having huge Asian plans.Time and time again big companies are flocking here in the Asian region for expanding and there is great justification for that. The main population are here and most people around China and India are now getting in tune with the outside world. This could be done because of the internet connection now in these regions. Big western companies have made Asia their top choice for the coming years. Head to this region now.
Source: http://www.businessweek.com
Image: morberg
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