An American fast food chain, Fatburger is slowly making its mark in Asia and the Middle-East with plans to open around 40 stores in the area in the coming years. In Middle East, they have plans to open stores in Saudi Arabia, Kuwait, Egypt and Dubai. Dubai already has one branch at the basement of the world's tallest building. Also here in Asia, they have a brench in Hong Kong, Macau and Beijing and plan to have many more across China and other regions in Asia. They even have plans to open the restuarant in Singapore and Indonesia. Despite rough times, The Chairman says, "The Middle East and Asia Pacific are becoming exciting territories for
us. Our current locations in these regions have been extremely well
received. We are committed to serving our customers abroad by rapidly
growing the number of our locations from 16 to 56 stores."The craze at which Asians jump to American food is just astonishing, everywhere along the big cities around Asia, big sings of Mcdonalds, KFC and Burger King can be seen. One thing is the food has to be tailored for the Asian market, people do not munch on beef in India, and they do not eat pork in Malaysia so changes have to be made. This is where the usage of ".Asia" name becomes useful since they Asian taste can be reflected in the Asian website for the samecompany. Food for thought indeed:)
Source: http://www.chainleader.com
Image: dawvon
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