Coca-Cola has recorded strong profit growths in the last year thanks mainly to the 2 key markets of India and China. There was not so good news in mature markets in North America where profits have taken a turn for the worst but there was growth of around 29% in China and around 20% in India which gives them great encouragement. Now from this, it is no wonder they have had great marketing themes in some Asian nations. As reported by media.asia, Coke Zero in Hong Kong will have an online music marketing ploy. The online campaign consists of
behind-the-scenes footage of Mr music promotions and interactive games.
Top scoring fans stand the chance to win tickets to Mr's concert,
limited edition CDs, totebags and coupons. It features famous Japanese celebrities.This is just one of many initiatives done by coke around Asia and looking at the statistics, these are set to continue. By going online with their marketing campaign and with Asia having the greatest number of online users with more and more coming by the day, maybe that is the best way to reach out to them and maybe this is why coke has been doing well here. Asians tend to be quite receptive to something new and different campaigns will keep them at the edge of their seats, Hats off to coke.
Source: http://www.kamcity.com
Image:joanna8555
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