Some years ago, two California developers built a $15 million Asian-themed mall at the corner of Dobson Road and Southern Avenue. This year the mall is celebrating 2 very important festivals, Vietnamese New Year and the Chinese New Year and both are going to be felt in these malls. They are going to have the traditional Chinese food during this time and it is going to be a huge hit. More than 10,000 people attended the event has year and the numbers are expected to increase this time round. People have mentioned how this gives them and the younger generation to know their roots. One of the organizers said, "I also believe in keeping our culture for our next generation and
helping our children know more about their heritage," said Duong, who
has lived in Mesa for nine years. "I feel really proud and very
supported with the community"Pockets of Asians can be seen all over the world, and sometimes reaching out to them might be a challenge. The ".Asia" name helps this so much. Imagine you open a restaurant in Chicago and want to target the Asians there, getting a ".Asia" name for your restaurant will not only improve your visibility online but also give the restaurant the regional belongings it can benefit from. Walking along the road, people will know quickly that this is an Asian place which will save some marketing costs too.
Source: http://www.azcentral.com
Image: Gerg_e
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