Yet another Asian in the Premier League

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Air Asia, the no-frills budget airline stationed in Malaysia, is heading to England and its owner, Tony Fernandes, a huge West Ham fan already, says he will be bringing money there to make West Ham big again. There has been an influx of Asian companies moving into Europe's most profitable league and there is no stop sign to this. The benefits are there for everyone to see, with the Abu Dabi group buying Manchester City, to Everton being sponsored by a Thai Beer company, it is becoming very Asian indeed. Why do Asians want to go there and invest billions of dollars? The answer is that Asians are becoming very powerful nowadays and can do such things.

Decades ago, one could never imagine Asian companies showcasing themselves in the Premier League. Another important result from this is that more people in those Asian regions will be willing to look out for that league and see what it is all about, the Air Asia story is definitely going result in more Malaysians seeing how West Ham are doing because it is their country's company there. Another impact along those lines will be that more people will be going online to search for information, maybe the foreigners who watch the Premier League searching for the Asian company or vice versa, a good and easy to remember domain name would be very beneficial.

Source: http://soccernet.espn.go.com

Image: jetalone
           nicksarebi
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