Giorgio Armani is one of the biggest brands in the world of clothing today. They have shops and outlets all over the world and it is always one of the few brands that people always think of when it comes to high quality luxury clothes. They have been very successful in Asia as well with many outlets in malls and streets along Tokyo, Hong Kong and Singapore to name a few. Going online is a trend they have had for a long time but recently they started using GiorgioArmani.Asia which is awesome. The ".Asia" extension allowed them to get a domain name which they wanted.Now also when they are planning future marketing themes or even having some clothes for only the Asian market, they could use GiorgioArmani.Asia because it gives the brand the regional touch which is suitable. We have seen many companies in the past fail because they have used the same marketing mix for Asia, and Giorgio Armani is one the right track not to make this kind of mistake.
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