Case Study: Online Dating in China

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Online dating in China has been increasing big time in recent years and this trend is set to continue and reach real high results. According to a research by Forrester Research Company the online dating market is expected to grow from $957 million in 2008 to $1.6 billion by 2013 and this is a huge surge up. Xu Tianli, the founder of Golden Bachelor, an online dating site catering to an expanding class of super-wealthy Chinese singletons is very optimistic about the future saying that people have been paying the US$44,000 joining fee without much hassle and the numbers speaking for themselves, now around 5 million people are registered for this service, One attractive thing for these dating sites is that Asians tend to be very shy and closed and this helps online dating.

In China there is a population imbalance and it is predicted that maybe some years down the line, there will not be much more wives for the men to choose from. The choices they will get after this is to expand their horizons and look for partners in other regions, preferably around Asia and this is when they ".Asia" name can do wonders. Dating sites using the ".Asia" domain name can get a good SEO ranking and nice, easy to remember domain name. It is going to be very profitable indeed in years to come.

Source: http://edition.cnn.com

Image: Don Hankin
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