Kraft, one of the biggest companies of FMCG's in the world decided a long time ago like any other big companies to enter the Asian market but they were not successful initially. The one example that is worth mentioning was that of the OREO cookie. It was the best selling cookie in the United States for many years but never quite made it in China and some other parts of Asia. The reason being was that most people here found the cookie to be very sweet and not their taste. Kraft came up with new styles like a wafer but still they did not do so well. It was not until recently that they have tailored their cookies to be more fruit flavored and also less sweet that they have started doing a bit better but there is still a long way to go. Initiatives are being taken with the opening of a development centre in Suzhou in May to devise new products and markets. This lesson can be applied to almost any industry and any company in the world and even to domain names and the cyber world. There are plenty of opportunities in for example, E-Commerce but when selling items here in Asia using ".Asia", the site has to have an Asia flavour too, for example, Asians tend to do more research about product and want to listen to other people view so a site which has more product information and a blog from customers would be good. Getting a ".Asia" name is half the business, adjusting the site to reach its full potential is the important second part.
Source: http://www.scmp.com
Image: nateOne
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