Dutch beer giants Heineken are getting into the area where the growth of beer is increasing at an unbelievable rate. It is teaming up with major Indian brand Kingfisher in a bid to increase its presence here. Asia slowly is getting a stranglehold on markets which have been predominantly controlled by the west. On keepclicking, there was a piece before on how whiskey now is becoming very popular in Asia. Beer now too, the opening of the markets and also the increased spending has made it happen. The partnership with India will be very beneficial. India is becoming a big market worldwide and the chairman of Heineken echoed this by saying, " In the world of beer, there is no bigger or more exciting growth opportunity than India."
Also, Heineken was to buy Asia Pacific Breweries (APB), which according to their chairman would give them more presence in the growing Asian market. The Chairman said, "the integration of our Indonesian and New
Caledonian businesses with our joint venture Asia Pacific Breweries
considerably strengthens our platform for growth and our leadership
position in Southeast Asia and the Pacific." All these big companies are coming here, which shows that this is really the place to be, make your move to Asia now. Do make sure that when you drink, do not drive!Source: http://www.scmp.com
Image: Heineken = felix.triller
Kingfisher = kawanet
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