On the television yesterday, they were broadcasting Biggest Loser Club and for the Asian part, they were using a DotAsia domain name and it was shown during the programme itself which was simply awesome. The show has the same rules but it is for the Asian Market. It was first aired on the Hallmark Channel in Asia in November and has been a success.
So contestants have to see who can lose the most weight and the winner will walk out with US$100,000 so it benefits them in more way that one. Itis hosted by Malaysian television personality, Sarimah Ibrahim who claims to be a big fan of the show as well. Live auditions were held in Malaysia, Singapore, Indonesia and the Philippines. Stage is set now. So a big competition like that has used the".Asia" domain name because they see the value and also it gives a global show some regional prospective as well. Now people will not confuse the American show from the Asian one and they can have marketing campaigns tailored for the Asian Market too.