P&G, one of the biggest brands of Fast Moving Consumer Goods has discovered many flaws with the supply chain they are working with. They found out that their products are copied sometimes, they have to sometimes pay a large premium to make sure their goods get preferential treatment in stores and even have to maintain good relationship with store managers or be blackmailed. P&G has had enough of this and decided to take matters into your their own hands. They have set up some sites online and tried to connect directly with the customer. An example of this is theessentials.com which was set up by Gillette to sell its products there and more is to follow soon.Of course, it would be pointless to have all of their products online, so they have just the more complicated ones there. This makes sense and also lets the company engage more with the end user and this way they can even find out ways to make the product better. Yet another advantage of going online, not only can you reach our to more people directly and have things under your control, it will also be an awesome research tool because you can easily look at the figures and see where the sales are good and where they are not and take corrective action. ".Asia" with its huge pool of domain names still available gives potential businesses a huge opportunity to succeed.
Source: http://wheresthesausage.typepad.com
Image: http://www.pg.com
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