The worldwide QBE Insurance Group owns the QBE Asia group too and they are using the qbe.asia domain name to target the Asian market. They use their first move advantage to capture most of the Asian Market for insurance services. They do have lots of connections throughout Asia and this helps them dramatically and also having the ".Asia" domain name for the company makes the co-ordination much easier since the marketing efforts can be co-ordinated around Asia and also something that works in one region can be used in other areas.Big companies like this benefit a lot from this. Since they have a common brand name and adding Asia on search engines, they can get great rankings on search engines which increases their visibility. We have seen many examples of smaller companies expanding, now we are seeing big companies getting their ".Asia" name. It helps them with SEO and also with unified Asian messages.
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