Jamie Oliver, one of the most famous chefs around the world, plans to open several branches of his casual Italian eatery around Asia in the coming years and he wants to start with Hong Kong. Jamie aims to serve authentic Italian food made with fresh ingredients and let the people have a chance to witness and try a real casual yet delightful meal. Big franchises have always come in Asian markets to sell their products, but most have been fast-food chains, big chefs from around the world have not really done this often so it shows the progress Asia has made in the past years.Now this gives the domain name center stage too. When a new restaurant opens, where do most people look for information about it? It is the website where people go to, billboards, newspapers and magazines can only have that much amount of information, website has to be short, easy to remember and also be well designed to get people's attention. ".Asia" gives this idea the perfect match since many nice names are out there, it gives it the identity that it is moving to Asia and will be easy for people to notice and there is a high chance it could make a phrase too. Tune in for more details.
Source: http://www.bloomberg.com
Image: really short
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