Ford Making Asian inroads!

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Ford is making a great push into the booming Asian Automobile industry now. It has been a long time coming for this company but they finally realize how important this area is. Competitors have noticed it, In China Ford lags way behind of Toyota, GM and Volkswagen AG. Now there are plans in place to put a change to this, they are going to create a new low-cost small car specifically developed for Asia that will be built at a newly expanded Indian plant. The car will initially be sold in the Indian market and gradually expanded to the rest of Asia.

Interesting element in the auto-mobile industry is that the companies that solely relied on USA and Europe were on the brink of bankruptcy during the financial crisis but those who had plants around Asia and were targeting the Asian market did not do that bad actually. This going together with the fact that Asia recovered faster than the West during the financial crisis, also another element is the huge Chinese and Indian Market, they always seem to have the purchasing power. With Ford the latest on board, it shows clearly that Asia is a region not to be under-estimated one bit.

Source: http://online.wsj.com

Image: chrisdlugosz 


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