Recently, Liverpool football club signed a massive 80 million pounds sponsorship agreement with Standard Charted Bank and from next year onwards Liverpool will have their logo on their jerseys, it is a massive deal and one that they hope can give them more exposure around the world and especially Asia. They have around 1400 branches around Asia and being on posters around Asian cities for banks will be a great bonus for Liverpool FC. Another Example is Manchester United, they are huge in Asia and big companies like Aon (future sponsor), want to use them to increase their presence in the region.Chelsea with Samsung, a Korean company was able to see Samsung sales in Britain having doubled over the last years which shows the real value of being a sponsor. It can be spreading to Asia with the huge popularity or could be helping out Asian brands around the world too. So it is important for these companies to have a good presence online too since people will look at their site first for more information. Having the ".Asia" name gives it the regional attachment and also helps out on search engines.
Source: http://www.scmp.com
Image: http://3.bp.blogspot.com
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