In the heart of Phnom Penh, Cambodia, this place which is a classy pool lounge has a restaurant, bar and also a clothes shop. The website has a bit of class about it and they are using the ".Asia" domain name also in their contact us part. The website itself is yet another phrase which gives it a slogan or marketing gimmick already. Recently many restaurants and shops around the world have seen value in going online and showcasing themselves there, it adds yet another dimension to their business and gives them another avenue to market themsevles.As mentioned before, it also give it a great stepping stone, if this idea turns out to be successful. (it is not common to have a swimming pool lounge and shop alongside each other with the same name), then we could see more sites like this coming up and Elsewhere2.Asia could be seen in other parts around Asia and marketing cost would be kept low since people already are aquainted with the idea.
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