I sighted this website months ago and now saw it again in the MTR but they had a different advertisement theme this time. They were focusing on one part of China for their tours. As not many people know about historic facts about certian regions of China, they are trying to have seperate themes for these too. Interesting fact is the website always remains the same and will slowly become the company's most important asset. Advertisement themes can change to show other things but when website is the same, it sticks to peoples mind, adds consistency to the brand and makes awareness shoot up.
Tickets for the concert are moving fast, so make your way to http://www.hkticketing.com/ to book your seats!