Asia = exhibition capital of the World

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Customers from the West are coming over to the East for exhibitions. Even Asians over here do not need to travel far, a good world class exhibition is just around the corner. The main selling item for exhibitions here is the exceptional service the Mice Industry here has to offer. Examples include the Mainland, Shanghai will be staging the World Expo soon and some of the biggest companies from around the world have agreed to join it. Also recently they had the Asia Luxury Travel Market, which attracted many high profile people from around 36 countries. Hong Kong has the book exhibition, toy fair and electronic fair every year, Singapore recently had the CommunicAsia exhibition which had big companies like Samsung and LG there.

Now another important element about these events is how they market it to the people outside. More often that not, they would resort to going online and having all the information there. Now the domain name on newspaper, magazine, billboards, have to be easy to remember so people can actually go on and register there. Good domain names for exhibition give it a sense of identity too and people automatically know where it is going to be held. Asia is becoming the place where the exhibitions are becoming a hit thing, so even if it s a so called Western one, having the ".Asia" domain name can be a start to move the whole exhibition to Asia in the future.

Source: http://www.scmp.com

Image: chinnian
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