A religious group which even has a temple here in Hong Kong recently went out and got SaiYouth.Asia. They usually have an annual camp once a year where devotees from all around the world would join and they would come together. Pray, do activities and just relax together for some weeks. This coming year the camp is going to be in Malaysia and it has taken place in India and even Hong Kong before. Using the ".Asia" domain name for this group makes perfect sense, since they are based in Asia and have camping trips around Asia, the domain name gives it a sense of identity already and also relieves the marketing burden. In addition, they were able to get a very good and easy to remember domain name which would not have been the case if they had resorted for another extension.
Tickets for the concert are moving fast, so make your way to http://www.hkticketing.com/ to book your seats!