Spikes.Asia

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spikesThe first Asian advertising festival will be held from the 16th to 18th of September in Singapore. First of its kind and being Asian-centric, they opted to go for a DotAsia extension for their festival which is called Spikes. They will have advertising awards in TV, print, outdoor, direct promotion among others and also the event during those few days will have some very prominent speakers giving their take on the advertising industry in Asia at the moment.

Using the ".Asia" extension in this case makes perfect sense for this festival. Being Asian centric the domain name extension gives this festival the appropriate identity too. An added advantage is when you type in words like Asian Advertising festival or Spikes, you get this domain name on number one of the rankings.

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