Asia is where Beer's future is!!

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In a recent article in the Reuters website, it says that Beer consumption is going to grow at an enormous rate in Asia, especially in the China and India market. Edward Chia, managing director of Singapore's Timbre bars puts this down to beer being the first choice of alcohol drinks among people here,he says he always believed in growth for Asia and this will be proven by more consumption too.

According to Euromonitor, In China, per capita consumption of alcoholic drinks is expected to rise to 53.4 liters by 2013 from 37.8 liters in 2008. It sees consumption in Singapore and Thailand rising to 23.1 and 61.4 liters respectively by 2013 from 21.1 and 48.4 liters last year. More of the foreign big names like Heineken are moving by making partnerships with Chinese and Indian companies to have their beers out there soon. 

Now even beer, something that is considered like water in Europe is making inroads in Asia. Now think about European and American beer brands wanting to enter the Asian market. They could go online and show to Asians how special their beer is, or maybe a new company would like to promote to Asians and a ".Asia" domain name would be the perfect way to somehow test the waters and check if you get some success there.

Source: http://www.reuters.com

Image: Steven Burke

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