Le"brand" James, 1st Billionaire Athlete via Way of the Dragon?

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Lebran JamesNBA superstar Lebron James once expressed that he wants to become the 1st billionaire athlete.  That vision is starting to look quite possible. A conglomerate from China has signed an agreement with James' team, The Cleveland Cavaliers, that can make them a minority shareholder with the franchise and its stadium.

The deal is currently under review by the league, but if approved can significantly enhance James' already huge marketing power.  James who is already one of China's most popular NBA players will have his brand boosted by playing for a team with Chinese business partners.



Source: http://sports.espn.go.com/nba/playoffs/2009/news/story?id=4202661
Image credit: Keith Allison (cc license)
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