SonyEricsson.Asia

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SonyEricsson.Asia
Great example of a big company taking advantage of a new service that comes its way. Sony Ericsson were almost the first in line to get its DotAsia name and took advantage of it quite quick. Like many big companies, it will be hard for them to change the status quo and we understand that as well but there are other ways in which a DotAsia name can be beneficial. This website for example, goes to the Asian section of its global website. Very often than not, when you enter the website of a global brand, you will have to go into another country page before you can reach your preferred destination.

Looking at it from a positive prospective, they took advantage of something out there and benefited their company, nowadays, when Sony Ericsson has any marketing efforts focused for Asia only, they can use this URL and this will benefit their different marketing plans globally.

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