Pernod Ricard is a French company that produces Alcoholic Beverages. Over the years, the chunk of their sales have come from their own European regions but now the tide is changing and they have Asia to thank for the bulk of their profits this time round. Pierre Pringuet, chief executive, said there was no sign of a slowdown
in Asia, which has also become the group's largest profits generator,
leapfrogging Europe and the Americas.For those not familiar, this is the company that owns Absolut vodka, Chivas Regal whisky and Martell Cognac. The region the company has to thank the most is China, where the love for Whiskey and other spirits has shot up recently. China's taste for cognac and whisky drove like-for-like sales growth of
14 per cent in Asia, easily outpacing the Americas, Europe and France.The pull factor is there in Asia now, people around the region, not just in China, India but also in South East Asian nations are spending cash on luxurious items. Many years ago, alcohol in these regions would be considered luxury but right now it has almost become a necessity. Every restaurant, bar or household has some form of alcohol in there and companies stand to benefit a lot. With this increased popularity, people will be going online more to check different mixes and different kinds of drinks to make with different kinds of alcohol.
Source: http://www.ft.com
Image: Darwin Bell
According to Boston Consulting Group, the 5 main markets which will have the most number of internet users in years to come will be in China, India, Indonesia, Russia and Brazil. Indonesia first was not on this list but it has become an important market for the digital revolution now. These 5 countries will have together 1.2bn internet users by the year 2015. And this
figure is low, when one considers the internet penetration as a
percentage of the population in these countries will still be less than
50 per cent. Twenty percent of China's population owns a personal
computer, compared with 32 percent in Brazil and Russia and 90
percent in the U.S. and Japan, Boston Consulting said. In India, only 7 percent of the population was using the
Internet at the end of 2009, the lowest of the five countries in
the report. There are many opportunities for E-Commerce and online targeting now in Asia but the group encouraged people to act right now!
